For more information,
contact Dan Hansen.
Overview
Making the right business decision often requires more market information than organizations have at hand. Christensen Associates combines expertise in statistics, econometrics, and market research with institutional knowledge to meet your market research needs. We work with you to frame your key issues and then design a survey to cost-effectively obtain the information needed to address them. Using sophisticated state-of-the-art analysis techniques, we develop market simulation models that are simple to use and easy to understand yet have the power to answer important questions.
Christensen Associates can use market research to help you answer the following kinds of questions:
- What product characteristics do customers value?
- How can we develop new product concepts and pricing structures based on customer preferences?
- How can we identify overlooked market needs?
- Can we profitably develop new products?
- Should we enter a new market?
- What will happen to our customer base if a competitor enters our market, and what is our competitive response?
- What is the relationship between market share and profitability in our markets?
Our market research capabilities span a broad range of skills. We can field both traditional paper and telephone surveys, as well as conduct online surveys. Our computing technology allows us to accommodate online surveys of any size and supports a large number of simultaneous respondents. Our data analysis techniques range from simple data tabulations to the estimation of sophisticated mixed logit and hierarchical Bayes models. Our economics expertise and computer programming skills allow us to develop sophisticated, but user-friendly, market simulation models.
©2007 Laurits R. Christensen Associates