Reporting
Christensen Associates concludes each market research project by providing our clients with a comprehensive report on the activities, data, and results of the project. A typical set of reporting documents may include:
- A report containing an overview of the project, a review of the sampling plan, and the results of the respondent recruiting and screening process
- A code book containing all of the questions asked in the survey, the skip patterns for the questions, and how the responses to the questions are coded in the database
- A dataset containing the responses to the survey questions
- Tabulations of responses to each survey question
- If applicable, a memorandum describing the estimation methods, simulation models, and results.
For more information, contact Dan Hansen.
©2007 Laurits R. Christensen Associates