Senior Staff
Steven D. Braithwait, Ph.D. (University of California-Santa Barbara, 1976) is a Vice President. He specializes in competitive retail pricing with an emphasis on the measurement of customer price response, as well as the evaluation of customer product and provider preferences. Dr. Braithwait has also worked on the design of market-based service offerings including real-time pricing and time-of-use programs. To support profitable offerings, he has developed and applied methods for wholesale market price forecasting as well as sales and load forecasting. He has provided expert testimony before public service commissions and arbitration panels in the areas of load forecasting and least-cost planning guidelines. Prior to joining Christensen Associates, Dr. Braithwait managed numerous projects in load forecasting, demand-side management and planning at EPRI. He has delivered papers at numerous industry conferences on the topics of load forecasting, customer demand management, and competitive pricing. His writing has been published in numerous journals including Public Utilities Fortnightly, The Electricity Journal, and The American Economic Review.
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