Senior Staff
Bruce R. Chapman, M.A. (University of Wisconsin-Madison, 1979) is a Senior Economist. He specializes in the development of innovative electricity pricing programs that incorporate risk management features for customers in competitive markets. He has managed and participated in many such programs, with a special focus on real-time pricing and fixed bill products. He has led all phases of pricing program development: product design, implementation, and statistical evaluation of customer response. Mr. Chapman's assignments have included heading a project that evaluates competitive customer preferences for risk management products. He has also supervised the design of PC-based software required for implementation and support of innovative retail products.
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